WWE's stories don't end in the ring.
Adapting to the ever-increasing infusion of technology and society, WWE has found a way to enrich its own narratives through social media. Superstars talk trash on Twitter. Viral videos showcase elements of their personalities and characters that fans don't get to see on TV.
For WWE, social media isn't just a buzzworthy bandwagon to hop onto, but instead a vehicle to add layers to its product.
Consider the action fans see on the air as the main text and the aftermath captured on social media the epilogue. It's certainly not necessary to dig through a Twitter timeline or open videos on To...
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