The Intercontinental Championship is off life support thanks to WWE showing a renewed interest in the title.
Daniel Bryan won it from Bad News Barrett in a chaotic, excellent Ladder match at WrestleMania 31. That's step one in the recovery process for a championship that has been too often neglected.
To further this rejuvenation of the title, WWE needs to keep it in the spotlight, make sure to feed its champion foes and avoid its recent habit of making the IC belt more of a curse than a prize.
None of the things the company need...
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