John Cena plays the lion, the United States Championship is the chunk of meat in his mouth and the open challenge is the chance for a would-be alpha male to snatch it from him.
The inherent drama, the string of quality matches and the opportunity to elevate stars make this concept a smart one. WWE can throw around the word "prestige" all it wants about the United States Championship, but it doesn't mean anything until the strap becomes associated with quality title defenses and memorable reigns.
That is exact...
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