Rusev and Lana are the ultimate example of how something just works.
Lana is effective alongside Rusev because she gives him credibility as a monster heel who needs a diplomat, albeit an arrogant one, to be restrained.
Lana's character is successful because it's more of a caricature than anything. Lana's thick accent and Russian tropes give her depth beyond being a typical Diva. She's such an over-the-top character, fans are able to laugh at her, which adds to her entertainment value and makes it easier for her to connect despite seeming unattainable to the naked eye....
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