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Storytelling: The Lost Art Of The Pay-Per-View Build-Up

Posted by Colin McAndrew On November - 11 - 2010

Once upon a time, the WWE knew how to tell an amazing story in order to get fans interested in the product.  No one ever knew how big Piper's Pit 1987 was going to be. None-the-less, the Hot-Rod would host what would probably be one of the greatest wrestling moments in history.

The week prior, Jesse "The Body" Ventura and Piper had a dispute about Hogan and Andre, so they decided to settle it the following week. Ventura promised he would have Andre for The Pit and Piper promised Hogan.

Enter Ventura's guests Bobby Heenan and Andre the Giant. As this interview unfolded, fans went through a flurry of emotions. First, they would find out that ...

Get the full article at Bleacher Report - Pro Wrestling is the owner of this article.

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