The word synergy likely makes anyone who doesn't work in a corporate environment cringe, but using two things to promote each other does benefit everyone in the end.
WWE programming airs on the USA Network, and Saturday Night Live is on NBC. Both networks are under the umbrella of NBC Universal, so they are technically part of the same company.
Considering WWE incorporates a lot of comedy into its shows, it's somewhat surprising more WWE Superstars haven't hosted SNL over the years.
The Rock has hosted a handful of times, and several WWE Superstars have made cameos over the years, but that's about it. Doesn't that seem weird?
Pro wrestlers are natural performers who are used to being in front...
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