As Cesaro looks to come back against Sheamus and Bayley chases down Charlotte ahead of WWE Clash of Champions 2016, Raw must generate animosity and momentum to maximize its feuds.
Those essential building blocks of storytelling are needed to leave the audience invested in the Cesaro-Sheamus series and the Women's Championship contest, as well as the other bouts in the works. And they will be key to enticing fans to tune in to the Sept. 25 pay-per-view.
SmackDown has the disadvantage of a short turnaround after SummerSlam. The blue brand's first solo PPV is just two weeks away. On the other hand, Raw has nearly a month to dive into its rivalries.
A longer build will offer more chances to stir up bad bl...
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