WWE have a method they use for most of their debuting Superstars that has remained unchanged for a few decades. That is a problem.
The wrestler is introduced to fans through video packages that air for several weeks until they finally show up on Raw or SmackDown. They usually have several more weeks of short squash matches before being put into a real feud with someone in the middle of the card.
This method may have worked in the '80s, but it's no longer the best way to bring new Superstar up to the main roster, which is glaringly obvious by the recent string of NXT stars who have failed to get over with the crowd.
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