Variety.com is reporting that national retailer Kmart will be the official sponsor for WWE live events. This sponsorship includes RAW, SmackDown! and pay-per-views including WrestleMania.
This is a huge deal for Kmart; the exposure to the WWE audience on their weekly televised shows alone is massive. According to WWE, viewership is up for SmackDown!, particularly on Friday, Feb. 25.
The deal will allow Kmart to have 30-second spots that will run on each of these shows.
Variety also reported, "The retailer is guaranteed to appear on air during all of...
Get the full article at Bleacher Report - Pro Wrestling
BleacherReport.com is the owner of this article.