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Once upon a time in WWE, there were real artists who worked in the creative department. They were paid to create hype with memorable showdowns leading to pay-per-view events.

Nowadays, it seems the art of hyping a major show is lost.

To present too many pay-per-views could explain the lack of time to prepare a decent build up for the big matches. But the issue goes deeper than just that. A storyline should not stop with a pay-per-view and move to a new one the following week. An interesting rivalry should last for months and not few weeks.

Apparently, the creative staff never heard about continuity. Why can't they create feuds...

Get the full article at Bleacher Report - Pro Wrestling is the owner of this article.

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