WWE attempted logical steps on Raw to promote Money in the Bank. Trouble is, pay-per-view buys don't respond to attempts—only successful execution.
Starting off with the participants in the “all-star” ladder match made sense. The card is already going to be short on matches and feuds because so many guys are occupied in this ladder match. You have to give it adequate time to matter and be more than just seven random guys who are in a spot-fest grabbing a briefcase.
The first problem I had is that Rob Van Dam is the seventh participant, but we won't see him until the match. He's not going to win. However, you still want to promote his return a...
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WWE’s Success, Mistakes and Problems with Build to Money in the Bank
On July - 2 - 2013