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Since WWE Raw 1000, audiences have been treated with torrents of references to Tout and Twitter. Superstars like John Cena and CM Punk have utilised Twitter and Tout for storyline purposes. Almost every WWE Superstar now uses Twitter.The two-edged nature of the new strategy amply demonstrated itself during JTG and Abraham Washington's episodes. WWE’s focus on social media marketing has become a subject of huge debate in recent times. In the IWC, the response to social media is almost universally negative. It was natural since Raw 1000 was overkill, and the heavy use of social media outlets hampered the show ...

The year of 2011 has been one wild ride for the WWE and its fans. One can claim with slight exaggeration that probably this was one of the most eventful years in the history of the company. The range of events includes shocking returns, shocking retirement, shocking rises. This year saw some occurrences that have not taken place in a generation. This year marked arrival of a new era and emergence of a new talent. The voice of fans became much louder. It seemed that suddenly the audience had become alive. We, the people, had a lot of impact on ...

WWE Raw dropped a bomb last night. Reigning world heavyweight champion Edge has announced his retirement due to injuries. Edge’s retirement is a huge blow to the WWE. He was one of the most bankable performers and draws.The way it came out of the blue, it has left all the fans searching for a reaction. There is still a lingering skepticism regarding his announcement, but every passing moment has certified its legitimacy. Therefore it is a moment to pay homage to a star who gave us so many memories and entertained us for more than a decade. If at all, the ...

What life can’t manage, death does sometimes. News that has broken out some time back tells the same truth. A 29-year-old former ROH performer, Larry Sweeney, committed suicide by hanging himself. While all the details of his death remain unknown, it will be a topic of discussion for some time to come. The sadder part of the story is that his death has made him much more famous than he would have been alive. I, for one, had no knowledge of who he was or what attributes he possessed as a performer. After reading about his death on Twitter, I checked his ...

Even though WrestleMania ended a few days back, the aftermath is far from being over. There has been a tremendous amount of ranting about WWE and WrestleMania in particular. We have seen articles ranging from “Has Vince McMahon Gone Senile?” to “Is John Cena Killing the Business?”There has been massive uproar against WWE calling itself a sports entertainment company, instead of a wrestling company. A new reader of IWC might even think that this industry is nearing its demise. Therefore, I have decided to take a look at several issues plaguing WWE. In addition to it, I will be analyzing ...

The road to WrestleMania is almost over as the biggest night of pro-wrestling is mere nine days away. This will be the night when many young stars will have their first taste of the grandeur. In many ways, WrestleMania 27 is an event, where we can see the future. Therefore, it is an apt moment to traverse through the history of WrestleMania and to revisit some of its legends. Over the course of these three decades, some of the finest wrestlers and biggest of the stars have decorated the stage of WrestleMania. They have given us great matches to relish ...

Every wrestler has a flare in his eyes as he walks down the ramp. He stops and inhales the blue and white atmosphere filled with electric emotions. Thousands of cameras flash in unison and blind him for a moment. He looks above towards the sky; his breath becomes heavier, heart beats even louder as he reads the sign, “WrestleMania." WrestleMania is a night when they say destinies are realized. It is a night when some dreams come true and some just renege on their promise. Legacies are defied, legacies are defended and legacies are born at WrestleMania. There have been 26 editions ...

For those who are new, Internet Wrestling Community or, as it is fondly called, IWC, is not a bunch of people who wrestle online (though we do). It is, rather, a bunch of people who know more about wrestling than Vince McMahon (though we don’t). A general perception is that the IWC hates John Cena. Usually, we write hate mail to Cena and address it to each other to strengthen our brotherhood. However, a WWE/TNA Mark Madness organized by our fellow Featured Columnist Mr. Big Nasty has revealed the sweet tooth of this sour community. IWC’s soft spot for John Cena has been ...

With WrestleMania looming large on the horizon, all of us are excited. From the sign of things, WWE is hell-bent on screwing up the iconic PPV. They have come up with extremely random storylines, and some of them are outlandish. Last time I wrote about WrestleMania, I talked about the reasons behind our love for Mania. This time, however, I am going to say, screw it.I am going to help WWE in totally destroying the prestige of WrestleMania with some outlandish ideas. I have tried to outdo them in every respect for that matter. In fact, I have also taken ...

The Undertaker aka Mark Calaway is a legend, whose legacy has transcended limitations of time. Past or Future, the Undertaker has risen above it. When the history of Pro-Wrestling would be written, Mark Calaway would feature as a prominent chapter of it. When we discuss about the future of WWE, inadvertently we realize that soon enough there will not be the Phenom. The hollow that we feel speaks volumes about the legacy of Deadman. Legacy of this multifaceted superstar has been one of the most discussed topics in wrestling community. I decided to try my hands on it as well. ...