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WWE’s Admirable, Yet Ignorant Re-Branding Will Not Work

Posted by Mat Terry On April - 10 - 2011
This week, Vince McMahon and Co. announced the "new" WWE, a WWE that will be "Bigger. Badder. Better." World Wrestling Entertainment has been officially re-branded as simply "WWE." Furthermore, all reference to that mucky word "wrestling" is to be removed from the product. The general reaction to this re-branding is a mixture of confusion and outrage. But is this reaction justified? Well, yes it is. It must be stated that re-branding is not the issue. Attempting to expand a billion dollar corporation is rather admirable. After all, trying new things and taking risks is what the WWE needs to be doing to maintain interest ...