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WWE’s Admirable, Yet Ignorant Re-Branding Will Not Work

Posted by Mat Terry On April - 10 - 2011

This week, Vince McMahon and Co. announced the "new" WWE, a WWE that will be "Bigger. Badder. Better."

World Wrestling Entertainment has been officially re-branded as simply "WWE." Furthermore, all reference to that mucky word "wrestling" is to be removed from the product.

The general reaction to this re-branding is a mixture of confusion and outrage. But is this reaction justified?

Well, yes it is.

It must be stated that re-branding is not the issue. Attempting to expand a billion dollar corporation is rather admirable. After all, trying new things and taking risks is what the ...

Get the full article at Bleacher Report - Pro Wrestling is the owner of this article.

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