This week, Vince McMahon and Co. announced the "new" WWE, a WWE that will be "Bigger. Badder. Better."
World Wrestling Entertainment has been officially re-branded as simply "WWE." Furthermore, all reference to that mucky word "wrestling" is to be removed from the product.
The general reaction to this re-branding is a mixture of confusion and outrage. But is this reaction justified?
Well, yes it is.
It must be stated that re-branding is not the issue. Attempting to expand a billion dollar corporation is rather admirable. After all, trying new things and taking risks is what the ...
Get the full article at Bleacher Report - Pro Wrestling
BleacherReport.com is the owner of this article.