The WWE is in a tough spot. Since the advent of the three-hour Raw show, ratings have been down every week. Despite a record-breaking buy rate for the latest WrestleMania, pay-per-view buys have generally been down as well.
What can Vince McMahon and his creative team do to snap this alarming trend? The answer is simple. WWE needs to build some new stars. It's becoming obvious that the same old names at the top of the card (John Cena, Randy Orton, CM Punk) aren't drawing as well as they used to.
Bringing in specialty acts like The Rock, Brock Lesnar and the Undertaker can pop ratings for a show or two, but the company cannot rely on this old gu...
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