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An Open Letter to WWE: How To ‘Re-Brand’ ECW

Posted by Andy Stern On December - 3 - 2009

An Open Letter to Vince McMahon and World Wrestling Entertainment:

Dear Mr. McMahon,

I have recently heard rumors that World Wrestling Entertainment (WWE) and the SyFy network are discussing a re-branding of ECW.

While I know many rumors on the Internet are often based on little truth, I felt that I had to write something to you about this—not only because I am a concerned fan, but because I have actually been desperately seeking a format change to the show for the last two years.

Back in 2005, when WWE introduced the first ever ECW One Night Stand pay per view (PPV), I was truly excited about the show. In fact, I still count that PPV as one of the best PPVs of the last five years.

The wrestling was ...

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