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Finn Balor Heel Turn Key to Evolution of the Character

Posted by Erik Beaston On January - 7 - 2016

Finn Balor experienced a meteoric rise in 2015, becoming NXT champion by the midway point of the year, then spending the remaining six months as the face of the brand. He was highly marketed and merchandised, with everything from T-shirts to Christmas ornaments for sale on WWE's official shop website.

As great a hero as he became, complete with the Demon persona that electrified audiences at TakeOver specials, his character remained undefined.

As the new year dawns, it is more importa...

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