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Is WWE Business Strategy Starting to Hurt Its Core Fanbase

Posted by Jack Donald On April - 11 - 2011

Ever since the WWE wrote a certain letter stating that they no longer wished to be known as a wrestling company, there's been backlash and ill feeling from many fans.

They are an entertainment company, but that entertainment comes from pro wrestling, so I don't see the need to create the distance from this word.

However, we all know the stigma that goes with the word wrestling in certain circles and how its detractors will use words like "fake" or "choreographed," failing to realise that most forms of entertainment are "fake."

So from a business point of view, I am sure it makes sense.

This has been going on for a while, and it often d...

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