For over eight years now we have had a man by the name of John Cena in the WWE, a guy that pretty much was made by the fans. He had a unique gimmick, that being a rapper.
It was a gimmick seen before in the WWE, but never used well, so the fans loved it. Whenever the fans see something new, they clamor to it like mice to cheese. And if it is good, they become massive fans of the person.
This is why people such as "Stone Cold" Steve Austin, The Rock, and others made it big in the WWE.
Cena came in during the "Ruthless Aggression" angle that Vince McMahon started. In his first match, Cena took on Kurt Angle in an open challenge. He lost, but impressed the WWE fans.
Imagine that, the guy impressed with his wrest...
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