Each year, the WWE spends an entire evening sifting through their entire roster and providing brief spurts of clarity on the brand extension. Since 2002, the WWE’s two definitive brands, RAW and SmackDown! , have provided the audience with distinctly different programs based on their respective talents.
And despite the constant delusion of the talent pool to the point that the brands are often ignored, most of it stays constant. Three-hour RAW 's, crossover programs, and timely rivalries take the rules of the brand extension for granted.
There is, however, a silver lining to this dark cloud—u sually, the WWE’s first week of shows af...
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