PG era is never going to end.
After the success of the Attitude era and all the greats left like Austin, Rock, Lesnar, Goldberg, DX breaking up, ECW/WCW invasions ended and much more. After all that, the WWE had nothing left. Fans started leaving in droves.
People have forgotten that the WWE was in desperate states for the better part of the last decade. Smackdown was struggling to fill arenas, people weren't buying tickets, people weren't watching it on TV. The WWE needed to do something.
So, they changed their programming to accommodate a PG-rating, which brought in the kids, sold tickets and brought back ratings.
Ultimately, the reason the WWE went PG was because the older demographic turned their b...
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PG-rated WWE: Like It Or Not, It’s Here to Stay. Switch to TNA Instead
On May - 8 - 2010