Just how does WWE's booking team intend to hype up the Brock Lesnar vs. John Cena title match at the SummerSlam pay-per-view?
Fans got their first hint on a possible direction on Monday's Raw when Cena blasted Lesnar in the opening segment for lacking passion for the business.
It seems that, in Cena's mind, while he eats, sleeps and breathes the industry,
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