The Royal Rumble is one of only two WWE Pay-Per-View events left that is strong enough to draw good buy rates on its own without much promotion or match buildup.
That's good news, because the build for this show is seriously lacking. But imagine how great things would be if The Rock appeared on the show to start his WrestleMania feud with John Cena.
The Rock doesn't have to wrestle a match, as it is far too late in the process to put him into one and hope for it to have any significant impact on business, but there is no reason that he can't show up, cost Cena his match with Bleacher Report - Pro Wrestling
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