1. More Marquee than Midcard
WWE SmackDown treats the Intercontinental Championship as it should be: as a coveted prize over which gladiators furiously fight.
The blue brand has offered the leather-and-gold strap the spotlight it deserves. It has made it a key part of the show and an integral part of The Miz's being. As a result, it has steadily renewed its prestige.
As LaToya Ferguson of the A.V. Club wrote, "The Intercontinental Championship has been treat...
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