In wrestlers like Sheamus, the evolution of the WWE heel has produced a new species—an irritant to the Internet Wrestling Community, an affront to the diehards.
The new WWE world champion is part of an in-progress shift, redefining the role of the heel and the heat one generates. In an era where so many fans want to cheer the cool heels and dump on the straight-laced good guys, wrestlers like Bleacher Report - Pro Wrestling
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