In March of 2001, WWE purchased WCW from AOL Time Warner.
A year later, most former WCW talent was kept on board as newly-acquired WWE wrestlers.
With the roster being so saturated, the WWE brass decided that a brand extension was the way to go.
Just like it still remains today, Raw and Smackdown hold two separate rosters and champions as their own unique shows.
As it stands of now, only the Unified Tag Team Champions (Drew McIntyre, Cody Rhodes) and the Unified Divas Champion (Michelle McCool) can go on either show and defend their titles.
With this being said, the WWE Championship and the World Heavyweight Championsh...
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