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Vince McMahon’s Failed Attempt to Take over Bodybuilding

Posted by Ryan Dilbert On November - 27 - 2015

Vince McMahon, already the sultan of the squared circle, wanted to expand his empire to bodybuilding.

He looked to do to bodybuilding what he did to pro wrestling: amplify its spectacle, make it larger than life and have it grow from niche sport to entertainment phenomenon. In 1990, the World Wrestling Federation (now WWE) owner created the World Bodybuilding Federation, his second company built around oiled-down, muscular men. 

The narrative arcs of the two enterprises couldn't be more different.


Get the full article at Bleacher Report - Pro Wrestling is the owner of this article.

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