From Andre The Giant to Shawn Michaels and from Triple H to Edge without forgetting Randy Orton, the heel characters have always been essential to WWE success.
Traditionally, with the likes of Andre and The Iron Sheik, the heel figures generated as much heat as today's bad guys. But they didn't have a huge fans base as today's Chris Jericho or CM Punk.
That being said, let me present you the two main requirements to have a solid heel run.
1. Generating actual heat
The fans don't want cheap heat such as Sheamus attacks on HHH or Cena. Those aggressions will only generate short term heat; and the wrestler using such tactics will have to work hard to convince the ...
Get the full article at Bleacher Report - Pro Wrestling
BleacherReport.com is the owner of this article.