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As part of its ongoing effort to brand itself as a global entertainment company, WWE recently issued a press release indicating its intentions of a new business model. 

Among many newsworthy tidbits in the press release, WWE stated that Triple H has been hired as the head of a new talent department to expedite the creation of new stars, and WWE will be known as simply "WWE" moving forward. 

While the press release emphasized WWE's continued commitment to the core principles (wrestling) that made it into a global entertainment company, the recent name change to WWE is yet another attempt at WWE distancing itself from being considered strictly a wrestli...

Get the full article at Bleacher Report - Pro Wrestling is the owner of this article.

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