WWE is an ever-expanding global market. With strong ties to a worldwide audience, Vince McMahon and co. are always looking for new ways to attract viewers and media attention.
One of the company’s most important target audiences is the Mexican market. What is the best way to connect and pull in viewers of Hispanic decent and improve the product at the same time?
To sign wrestling sensations from South of the Border, specifically those who wear a legendary “mask” to the ring.
The question that is being asked, though, is whether or not WWE needs another maske...
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