Ryback needs to take over for John Cena as the face of WWE.
If anyone could do it, it's Ryback. Cena just is not the answer for WWE anymore, and in the opinion of many, has not been for a while. What's also possible is that CM Punk isn't the answer. Fair or not, CM Punk did preside over the worst ratings for Raw since 1997.
Ratings aren't everything, but fans vote with their remotes. As good as some of the matches between Punk and Cena were, fans tuned out during Punk's reign.
And there's another interesting wrinkle: Even though Bleacher Report - Pro Wrestling
BleacherReport.com is the owner of this article.
WWE Extreme Rules 2013: Ryback Must Dethrone John Cena as the Face of WWE
On May - 10 - 2013