John Cena had been the face of the company for a long time.
He has always been in the spotlight and main events for the titles. The majority of the IWC has hated him for it, because of his lack of move sets (five moves of doom), his predictability and the fact for a long time he has been a walking symbol for WWE's "PG-Era."
Cena was someone the IWC looked at and saw how great he could be, if he could change up his style or turn heel. Cena himself is great on the mic, his personality is funny to be around and he is a leader in the locker room.
But he got boring. The IWC grew tired of seeing the same old "Super Cena" crap to end the major PPV's of the year...
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