Dolph Ziggler is going to be one of the WWE's biggest stars over the next 10 years, and his huge push is just beginning. Losing to Chris Jericho would throw his rise off course.
Jericho is a beloved legend—winning this match isn't necessary. Fans understand his time in the WWE, and in professional wrestling is coming to an end, so putting a future star over won't cause an uproar.
It isn't as if this is designed to be Jericho's swan song. I would expect the WWE to send him out positively if that were the case. This match is more about the future of the WWE clashing with a legendary star.
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