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Getting heat.  It is a prerequisite to being a heel, and the heels know that in order to get over, they have to work the crowd, to raise the ire of the fans who will ultimately decide their importance to the company.

How much a heel is despised usually defines their position on the totem pole of Superstars, as the bigger the pop, the more hate leveled at them by fans, the more they can do business.

And, everyone knows that the best heels can do some very serious business. 

Of course, I am more than a little biased in this area, as I have spent the majority of my time in the business as a heel.  It's cool, it's fun, and to be honest, there's nothing like making a crowd want to rip your head off.

Not ...

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