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The World Heavyweight Title has not always played second fiddle to the WWE Championship. Back when the company's two world titles were very much brand-exclusive, the former often closed out pay-per-view events, and could even be seen as the most important of the two during certain times. WrestleMania 20, 21 and 24 all culminated with the World Heavyweight Championship match.

In recent years, however, the waning of the brand-extension and the death of Raw and Smackdown as distinct competitive franchises within the company has arguably led to the gradual downfall of the company's second world title.

While the World Heavyweight Championship remains prestigious an...

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