This new re-branding initiative that the WWE has set its sight on will be highlighted through a national consumer and business-to-business advertising campaign entitled "Bigger. Badder. Better."
The campaign kicked off at WrestleMania 27 on Sunday and will be featured on cable TV, print and online.
In addition to focusing on the expansion of the company, the company will bolster its core business with the launch of a new talent development department headed by Paul "Triple H" Levesque. The new department will put a greater emphasis on worldwide recruitment, training and character development to identify future WWE Superstars and Divas.
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