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The current feud between Jerry Lawler and Michael Cole has been the beginning of a climax to a brilliantly slow burning heel turn of Michael Cole. 

Cole, who is unassuming and often dubbed annoying as a neutral play-by-play commentator, is the perfect cast for a heel character.  Honing his naturally unlikable qualities into a well oiled talking machine whose unpopularity became an addiction in and of itself, similar to Bobby Heenan, Cole has manufactured a refreshingly villainous character.

Coincidentally, this character is being booked exactly like Vince McMahon was when he evolved...

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