Wrestling is all about gimmicks, unless you're Lance Storm. But even his gimmick eventually became as bland as he was.
It's a character-driven product. Just as in a movie or theatrical play—someone is coming up with these characters and there is going to be human error. Not every gimmick is going to be a winner.
It's trial and error. Especially in front of a live audience. You don't have private screenings or screen tests. If you need to test a character in the professional wrestling world, then you send him to the ring and see what happens.
Whether it's been entertaining or pathetic,
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